BIG4 Holiday Parks Launch New Digital Directory Initiative with Shareable Apps

Over  2.5 Million Australians and overseas visitors utilise BIG4 Holiday Parks in any given year. BIG4 wanted to offer an innovative, accessible and practical means for their members and visitors to plan their travels and select the BIG4 Holiday Parks that best meet their needs. Following an extensive review of the available options, BIG4 concluded that engaging Shareable Apps would enable BIG4 to offer a ground-breaking digital platform that would engage their customers, offer significant flexibility and ease of use.

“The CustomerConnect™ platform from Shareable Apps has been a game-changer for us”, said Alastair Clark, Head of Digital at BIG4. “We can now distribute our BIG4 Holiday Guide App directly to our customers, or have customers download it by texting ‘BIG4’ to 0400 813 813. This is a far simpler process and doesn’t require our customers to navigate their way through the app stores, not always an easy process for many of our ‘Grey Nomads’.  What’s more, our customers can then onforward our app to their friends and family which adds a level of viral sharing not possible with traditional apps!”

“Members can see the facilities available at each holiday park, view images, contact locations directly from the app, be directed to make a booking and also receive detailed ‘step-by-step’ navigation to that location”, he added. “Our BIG4 Holiday Guide App is more cost effective than a hard copy, is easily updated ‘real time’ and with Shareable Apps there was no need to develop separate apps for each mobile platform – one development does the trick. And it was a seamless transition – the Shareable Apps team was very responsive”.

“We are delighted to be working with BIG4 Holiday Parks” said Adam Friedman, CEO and Founder of Amplifier Agency (owner of Shareable Apps™). “Their management have a clear vision for digital engagement across the broad demographic for which they cater and their Holiday Guide App provides a rich, friction-free user experience upon which they can continue to build”.

BIG4 Holiday Parks is Australia’s leading holiday park brand, offering premium accommodation, services and facilities in over180 locations across Australia and has been regularly recognised with both State and National Tourism Awards for tourism excellence.