The Lord Nelson Brewery Hotel is Sydney’s oldest pub brewery, located in the historic Rocks precinct. With a focus on home brewed, craft beer it is recognised around the world for its award winning beers, food and accommodation.
The Lord Nelson Shareable App was developed as an innovative alternative for consumers and trade to more easily interact with the hotel and as an adjunct to the website and social media marketing that the hotel already runs.
“Updating when new brews come on or we’re changing or doing seasonal brews, it is the most efficient way to notify our client base of where we are and what we’re doing.”
Blair Hayden, Managing Director, The Lord Nelson Brewery Hotel.
The app was launched in a style, via email and social media, offering punters a free beer which they could claim simply by downloading the Lord Nelson Shareable App.
Once at the bar they showed their smartphone to the bar tender who verified the free beer within the app and in return they handed people their free pint of craft beer.
It was a huge success with the app installed 185 times within a 24hr period.
Both the Lord Nelson and the punters loved it. It’s also a great example of a complete marketing channel that’s capable of promoting one off promotions or campaigns.
Check out the video to find out more!
You can create a Shareable App for your bar, restaurant or for whatever industry you’re in, simply and easily, right here in our app designer, for a lot less than you think. Sign up for your free account, login, call 13 SHARE (or +61 13 7427 outside Australia) or email firstname.lastname@example.org for more information.