What is a cookie?
Cookies are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise your device and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences).
What cookies do we use?
Below we briefly describe the different types of cookies we may use on our website.
These cookies are essential to our website in order to enable you to move around it and to use its features. Without these absolutely necessary cookies, we may not be able to provide certain services or features and our website will not perform as smoothly for you as we would like.
Performance cookies, which are sometimes called analytics cookies, collect information about your use of this Site. They collect aggregated data of users (which is anonymous) and enable us to improve how the website works. For example, performance cookies show us which are the most frequently visited pages on the website, allow us to see the overall patterns of usage on our website, help us record any difficulties you have with our website and show us whether our advertising is effective or not.
In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on our Site and to provide enhanced and more personalised features, such as customising a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to our website.
The information these cookies collect may be made anonymous in your browser.
Flash Cookies (also known as Advertising Cookies or Targeting Cookies)
These cookies are used to deliver adverts that are more relevant to you and your interests. To improve your user experience, Local Shared Objects (commonly known as “Flash cookies”) are employed to provide functions such as remembering your settings and preferences.
We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser. This means it is not possible to manage Flash cookies at the browser level, in the same way you would manage cookies. Instead, you can access your Flash management tools from Adobe’s website directly. The Adobe website provides comprehensive information on how to delete or disable Flash cookies see for further information. Please be aware that if you disable or reject Flash cookies for this Site, you may not be able to access certain features, such as video content or services that require you to sign in.
Facebook Tracking and Cookies
Facebook provides certain features and tools (e.g., pixels, SDKs and APIs) that you can add to your website or mobile app to allow you to send data about actions that people take on your website or mobile app (“Event Data”) to Facebook to track conversions (“Conversion Tracking”), to create custom audiences of people who have visited your website (“Custom Audiences from your Website”), or to create custom audiences of people who have visited your mobile app (“Custom Audience from your Mobile App”). By clicking “Accept” and using these features and tools, you agree to the following:
A. Facebook will use the Event Data received to provide you with insights about the effectiveness of your ads and the use of your website/app or to create your custom audience (as applicable, depending on the specific features you choose to use), and in accordance with our Data Policy (https://www.facebook.com/about/privacy/). Event Data will also enable us to better target ads and to optimize our systems. In connection with such targeting and optimization, Facebook will: (i) use Event Data collected from your website or mobile app for ads optimization only after such Event Data has been aggregated with other data collected from other advertisers or otherwise collected on Facebook and (ii) not allow other advertisers or third parties to target advertising solely on the basis of Event Data collected from your website or mobile app.
B. Event Data will not be disclosed to other advertisers or to third parties, unless we have your permission or are required to do so by law. Facebook will maintain the confidentiality and security of Event Data, including by maintaining technical and physical safeguards that are designed to (a) protect the security and integrity of data while it is within Facebook’s systems and (b) guard against the accidental or unauthorized access, use, alteration or disclosure of data within Facebook’s systems.
C. You agree and confirm that you have provided robust and sufficiently prominent notice to and obtained the appropriate consent from your users regarding the Event Data collected and used for targeted online advertising. Such notice must include, at a minimum:
D. You agree not to transfer or disclose any personally identifiable information to Facebook or combine any information obtained in connection with these terms with personally identifiable information. You further agree that you will not share with us information that you know or reasonably should know is from or about children under the age of 13 or that includes health, financial, or other categories of sensitive information.
E. You agree that Facebook may include notice in or around your advertisements explaining that the ad is targeted, and you agree that you will not modify, obscure, or otherwise interfere with these notices, including any technical components that enable users to access additional information or choice mechanisms.
F. Facebook may modify, suspend or terminate access to, or discontinue at any time the availability of Conversion Tracking, Custom Audiences from your Website, or Custom Audiences from your Mobile App. You may discontinue your use of the features at any time. You may delete your custom audience from the Facebook system at any time through your account tools.
G. If you are using any of these features on behalf of a third party, you also represent and warrant that you have the authority as agent to such party to use such features on their behalf and bind such party to these terms.
These Terms govern your use of Conversion Tracking, Custom Audiences from your Website, or Custom Audiences from your Mobile App. These features are part of “Facebook” under Facebook’s Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the “SRR”), and your use of these features is deemed part of your use of, and actions on, “Facebook.” These Terms do not replace any terms applicable to your purchase of advertising inventory from Facebook, and such terms will continue to apply to your ad campaigns for which you are using Conversion Tracking, Custom Audiences from your Website, or Custom Audiences from your Mobile App. In the event of any conflict between these Terms and such terms or the SRR, these Terms will govern solely with respect to your use of Conversion Tracking, Custom Audiences from your Website, or Custom Audiences from your Mobile App, and solely to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time, and your continued use of these features constitutes acceptance of those changes. Last Modified February 13, 2015
Google Analytics Demographics & Interest Reporting
This feature is based on Display Advertising (e.g., Google Analytics Demographics and Interest Reporting). Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads.
This data is used to provide better services and more relevant content to our users based on demographic and interest data. You can opt out of this feature by downloading the Google Analytics Opt Out browser add-on.
We also use Remarketing with Google Analytics to advertise online including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Display Network (GDN). As always, we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other third party remarketing system.
We and our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to:
• Inform, optimise, and serve ads based on your past visits to our website; and
• Find out how ad impressions, ad services, and your interactions with these ad impressions and ad services are related to visits to our site.
We implement Google Analytics, a web analytics service provided by Google to support Google features such as Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration or Google Analytics Demographics and Interest Reporting) to help us understand our website visitors better. You can prevent your data from being collected by installing the Google Analytics Opt Out add-on.