Update 5 Jan, 2015:
The 4KQ Christmas Shareable App has reached over 8,800 installations and over 22,400 visits. Simply Outstanding!
Update 18 Dec, 2014:
The 4KQ Christmas Shareable App has reached over 5,200 installations and over 13,000 visits. An incredible result so far!
Brisbane radio station 4KQ launched their twenty eighth Christmas Lights Competition with a festive Shareable App. The competition offered the most flamboyant Queenslanders the opportunity to register their sparkling, festively lit homes to be judged by 4KQ and viewed by the public in the lead up to Christmas.
As an adjunct to the overall marketing campaign including Facebook, radio and TV, 4KQ wanted to take advantage of the mobile channel to engage with listeners, enhance their experience and increase visitor numbers to the winning homes.
The 4KQ Christmas Shareable App allowed listeners to register their homes, watch the promotional TVC and get information on how to prepare their homes for the best chance of winning.
One of the most exciting new features of the Shareable App enables users to find not only the competition winner and entrants, but those nearest to them, with addresses, maps and directions provided.
Facebook promotions kicked off the call-for-entries soft launch on Monday November 17, 2014 which saw a steady uptake of the app, growing to an average around 200 per day.
Monday 4 December brought the announcement of the winners and full list of entrants, it also saw over 270 installations of the 4KQ Christmas Shareable App and over 1,300 views recorded on that day alone. Taking the total so far to over 2,000 downloads and over 4,000 times the app has been used.
With app users now able to find the homes nearest them, the results have beeb getting better and better.
This is a great example of Shareable Apps adding a huge amount of value, certainly to 4KQ but also to their listeners and app users.
So if you’re in Brisbane, download the 4KQ Christmas Shareable App now!
You can create a Shareable App for your event, campaign or promotion simply and easily, right here in our app designer, for a lot less than you think, whatever industry you’re in. Sign up for your free account, login, call 13 SHARE (or +61 13 74273 outside Australia) or email firstname.lastname@example.org for more information.