BabyLove, one of Australia’s top nappy brands, was preparing for a retail push and wanted to explore the value Shareable Apps could provide.
BabyLove launched their retail campaign to 30,000 email subscribers and two days later to their 42,000 Facebook followers. Via both marketing channels, the BabyLove Shareable App was promoted, offering users the ability to learn more about the product, get a free sample and enter an exclusive competition to win nappies for a year.
The beautiful high functioning BabyLove Shareable App Shareable App saw a 2.5% download rate during the email soft launch. Retail click through rates normally sit around this level, but for that many people to have actually download the app within the first two days, use it and on-share it, is an incredible result.
The BabyLove Shareable App has been installed over 2,400 times since launching on September 1, 2014 and over 1,000 users entered the competition to win a year’s supply of nappies.
A wonderful success story for all involved.
You can create a Shareable App for your brand, product or campaign simply and easily, right here in our app designer, for a lot less than you think, whatever industry you’re in. Sign up for your free account, login, call 13 SHARE (or +61 13 7427 outside Australia) or email firstname.lastname@example.org for more information.