Launching a product overseas is no small feat for any business, so when Ulta 3, an Australian colour cosmetics brand, wanted to launch their export business in the UK, it was imperative that offer their audience something new, something that would catch the media attention and have them take notice.
The Ulta 3 Shareable App offered users, specifically the media, brand videos, media releases, social feeds, image galleries, stockist details and more.
“The opportunity of having a Shareable App at the event was to provide the media with something a bit different to what everyone else was doing… something that would make us stand out”.
Sophie Camili, PR Manger, Ulta3.
The event was a great success, the media found the app engaging and they were able to use it as a complete resource for follow up articles and information gathering, they could also share it with their own networks, colleagues and peers.
The app can also be updated in real time with new information, promotions, offers or reveal an entirely new product launch.
Take a look at the video to find out more.
You can create a Shareable App for your retail or beauty business, or for whatever industry you’re in, simply and easily, right here in our app designer, for a lot less than you think. Sign up for your free account, login, call 13 SHARE (or +61 13 7427 outside Australia) or email email@example.com for more information.