Sell the experience
Rather than just the product, market the experience from the customers’ point of view. This is a great way to engage younger audience members and bring those closer to the arts who might otherwise feel a disconnect.
Save time with technology
It’s time consuming to run promotions across multiple channels. Shareable Apps aggregates all content: social, print, video, news feeds etc are all captured in one complete mobile channel.
Go where the action is
Mobile apps have gone from being considered a fad through to dominating the mobile space: 89% of time on mobile is spent using apps1 85% of consumers favour apps over websites2